Dear Bellasera Owner: 

I would first like to take a moment to introduce myself; my name is John Greulich and I am your new General Manager here at the prestigious Bellasera Resort. I am married and have four daughters as well as a granddaughter and have resided primarily in the Midwest, although I am coming most recently from Daytona Beach, Florida. I have over twenty years of hospitality management experience starting in food and beverage before moving into General Management positions. I have had regional responsibilities in food and beverage as well as overall hotel operations. I want to tell you how much of an honor and privilege it is to me to have been chosen for this position. I will do everything in my power to live up to the expectations of you the owner, SunStream Hotels and Resorts and the associates with who I work. 

The first quarter of 2007 showed very strong revenue increases over the same period last year. We are continuing to pace ahead of last years revenues for bookings received through mid-April, this trend continues through September. We are lagging in our average daily rate in that time period but we have had recent discussions on some marketing programs and packages we plan on implementing to bolster the rate during that time period. 

Our competitive set comparisons continue to show the Bellasera as one of the market leaders in the Naples area. We are receiving more than our fair share against our competitive set in all areas of rate, revenue and occupancy. This may become more difficult as we approach the summer months and competitors reduce their rates to bolster occupancy and we may feel that it is unwise to sacrifice the integrity of our rates to compete. 

Although this may sound like repetitive old news, Bellasera has again topped the chart on the TripAdvisor’s “Popularity Index” as the #1 recommended hotel in the Naples area. Being new to the area this is an outstanding tribute to the levels of quality and service provided by the staff of the Bellasera. Past guests posting comments and feedback of the quality of their stay can make or break future revenue. We encourage you to go to the TripAdvisor web site and read what guests are saying about their stay at the Bellasera. 

My focus as we move forward is to bring new ideas to the table on how to increase the top line revenues and contain costs without affecting service levels, thereby  improving profitability. In the days, weeks and months to come I look forward to meeting and talking with you and will be available for questions, comments and suggestions. I can be reached at bsrgm@sunstream.com or by phone at (239)-649-7333. Thank you for your time and have a great spring season. 

Sincerely,

John Greulich
General Manager